Move better.
Every trip.
Shift automatically detects your walks, bike rides, and transit trips, then turns the way you already move into status, streaks, local perks, and a little friendly competition with your neighborhood.
Watch your status climb as you move.
Every active trip nudges you up a ladder of five status tiers. Your standing reflects how you actually get around — not how much you grind.
- ››Tiers track real behavior. You advance on active trips plus your trailing 60-day Shift Rate — the share of your trips that are active.
- ››Streaks keep momentum. Make an active trip a day and watch the streak grow.
- ››XP is for bragging rights. Rack it up and compare with friends.
A coach for the way you actually travel.
Shift learns your real routes and surfaces active and transit options worth trying — connecting your home, work, and the places you go. Practical, personal, and matched to your trips.
- ››Routes you'd never have found. Bike-share legs, transfers, and shortcuts tuned to where you go.
- ››Nudges, not nagging. One suggestion at a time, always relevant, always easy to dismiss.
- ››Built for Massachusetts. Real MBTA, Bluebikes, and neighborhood knowledge baked in.
Try the Red Line + a 6-min walk
About the same door-to-door time as your usual route — and you get the walk in without planning for it.
Nice — 0.8 mi on foot today
There's a quieter, leafier way home you haven't tried. Want it next time? One tap, no pressure.
The 2-minute reads that lower the barrier.
Wondering how Bluebikes work? Nervous about your first bus? Shift serves short, practical guides matched to the barriers you face to help you expand your horizons.
- ››Swipeable and short. 1–3 minute reads with local info and next steps.
- ››Filter by mode. Cycling, transit, or walking — read what's relevant to you.
Moving is more fun together.
Shift turns your neighborhood into a friendly arena — standings, seasonal challenges, real-world rides, and curated adventures right where you live.
How does your town stack up?
Join your town and neighborhood groups and see where you stand — ranked by Shift Rate, so it's about the share of active trips, not just who logs the most miles.
- ››Town vs. town, block vs. block. Cambridge, Somerville, Union Square — pick your home turf.
- ››Places you've been. Trips you take automatically surface new groups to join.
Shift Your Summer & seasonal sweepstakes.
A few times a year, Shift runs state-wide challenges with real prizes. Every active trip you take is an entry — so simply moving the way you already do puts you in the running.
- ››No extra effort. Your walks, rides, and transit trips are your entries.
- ››Town vs. town. Climb the standings while you rack up entries.
Real rides, real people, near you.
Guided rides, group rides, e-bike demos, and walking tours nearby — the easiest way to try something new is to show up with people who already do it.
- ››Discover nearby. Filter by distance and type, save the ones you like.
- ››Events that lower the bar. Guided, beginner-friendly, low-pressure.
Curated adventures on your doorstep.
Hand-picked greenways, trails, and loops across Massachusetts. Each Roam comes with a suggested route, leg-by-leg stops, live transit and Bluebikes availability, and nearby points of interest worth the detour — plus a one-tap handoff to Maps. Earn badges as you explore.
- ››Live and local. Real-time Bluebikes counts, route-comfort ratings, and points of interest along the way.
- ››Filter by your mood. Chill, active, social, or exploring.
- ››Badge series. Collect adventures and unlock recognition as you go.
- ››Bonus during Shift Your Summer. Completing Roams earns extra sweepstakes entries.
Local perks that unlock as you move.
Reach Mover status and a neighborhood of real perks opens up — coffee, ice cream, and bagels — from the independent businesses right around you. Just rewards that appear because you're an active commuter.
- ››Unlocked by your status. Hit Mover tier and qualifying perks turn on automatically.
- ››Right around the corner. Sorted by distance, from businesses in your neighborhood.
- ››Plus partner drawings. Automatic and prize-drawing rewards from GSI, your employer, and partners.
Shift works for groups, too.
Make the commute a reason to come in.
A genuine wellness benefit with real participation data, verified active-trip mode share, and sustainability reporting your team will actually use.
Partner with us →The simplest school wellness program you'll ever run.
No student apps, no accounts, no data on kids. A wall chart, a show of hands, and one email from the teacher — COPPA-clean by design.
Bring it to your school →Your trips are already happening.
Start counting them.
Free to download. Available on iOS and Android.
Local business? Join our rewards network →